Supply Chain Coordination under Price Competition

In the recent years, significant changes have taken place in the business environment. Among the many factors, globalization of business, proliferation of electronic marketplace (e-market), increased market competition, awareness of customers, and increased demand for the value added products/services have largely contributed to the change in the shift. The changing business scenario has compelled academic researchers and industry leaders to re-think about how to manage business operations more efficiently and effectively. Since, scope for improvement within an organization is restricted with limited resources; they are looking for newer alternatives. One of the most popular and effective alternative for the same is to integrate the business activities beyond the individual organization’s boundary. In this context, several strategies have been discussed in the literature to integrate the business processes and activities of the aBStract